I went to a trade food event in London today.  Every time I do so I always leave wondering if people care more about the packaging than about the food.  So many of these events are all about innovations in packaging or the latest re-branding of this or that product.  The quality and attributes of the food take a secondary stage to the hype and the presentation.  

Every time I attend I always leave feeling a bit ...ummm, disheartened may be the word.

Do people rather consume beautifully descriptive adjectives than the product itself?