Tuesday
24Mar2009
Struggling with Label
Tuesday, March 24, 2009 We are struggling with the label, never imagined that it would be so difficult to design. So much to say in such a small piece of paper. How do we tell the consumer about biodynamic agriculture, direct trade, quality coffee, etc on a 65x100 mm label. Wow - bigger challenge that I thought. Do we go for fun, naive, classy, luxury...? Hope to post the label here in the next couple of days. A big learning curve.

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