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Tuesday
24Mar2009

Struggling with Label

We are struggling with the label, never imagined that it would be so difficult to design.  So much to say in such a small piece of paper.  How do we tell the consumer about biodynamic agriculture, direct trade, quality coffee, etc on a 65x100 mm label.  Wow - bigger challenge that I thought.  Do we go for fun, naive, classy, luxury...?  Hope to post the label here in the next couple of days.  A big learning curve.   

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